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Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

• Inbound marketing – strategy, reputation, and tracking progress
• Visibility – getting found, and why content matters
• Converting customers – turning prospects into leads and leads into customers
• Better decisions – picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

• Sales Rank: #29590 in Books
• Published on: 2014-09-02
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .65" w x 6.05" l, .18 pounds
• Binding: Paperback
• 224 pages

Review
Covering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy (Entrepreneur Middle East, January 2015)

From the Back Cover

This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working.

With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.

This fully updated edition includes new material??on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you’ll find:

• New sections on visual content, tools as content, and Google+
• A new chapter on viral marketing for mere mortals
• A bonus section on startup/entrepreneurial marketing

With Inbound Marketing, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.

“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”
—SETH GODIN, author of Meatball Sundae

About the Author

BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan.

DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.

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12 of 12 people found the following review helpful.
Complete primer on lead generation and nurturing
By Jim Barry
For social media marketing courses aimed at lead generation and nurturing, Brian Halligan and Dharmesh Shah offer a complete primer on the subject. Their Inbound Marketing book provides a cradle-to-grave formula for applying social channels, SEO and content marketing as a substitute for outdated outbound marketing techniques.

The book, in my opinion, qualifies academically as a primary reading for select undergraduate level courses focused on lead nurturing. The recommendation is based on the following:

1) As pioneers in the field, the authors provide a convincing argument why marketing should be taught using non-interrupting, permissive approaches to trust building. Especially at a time when scholars and practitioners are bombarded with complex optimization strategies, brand storytelling trends, ever changing mobile marketing strategies and costly engagement tactics, this book serves as a refresher as to why we got here in the first place. Concepts like building remarkable content, using your website as a marketing hub, designing effective landing pages and strategic placing the right calls to action are often lost in today’s overcrowded library of content marketing books.

2) The book is well organized to fit a funnel strategy especially useful for sales personnel. Early chapters deal with getting found by prospects through quality content, social media and legitimate SEO tactics. Subsequent chapters take readers through the sales conversion process while updating us on visual content and software tools. Most books take the opposite approach, thereby making the case for revenue generation rather weak. This book’s focus on attracting, tracking and building trust at the right stage in a buyer’s decision cycle is a far better approach to convincing skeptical social media adopters that inbound marketing produces results.

3) As experienced marketing automation providers, Halligan and Shah offer credible and proven examples of tracking and advancing prospects through the sales funnel.

4) The book is one of few oriented to entrepreneurs seeking start-up adoption of inbound marketing.

7 of 8 people found the following review helpful.
Actionable, theoretical, and transforming
By Dennis Connelly
The work of Brian Halligan and Dharmesh Shah have not only changed marketing forever, but changed selling as well. As a sales leadership coach, I help my clients pick up where marketing leaves off to get new business faster. Companies that embrace what the pages of Inbound Marketing explain end up transforming their entire sales model. They get a lot more prospects with a lot less effort and cost, and must reconfigure the sales team to accommodate. These new Inbound prospects have their own set of challenges from a sales perspective but it's a high-class problem for most companies. This book is as much hands-on and actionable as it is marketing theory. I particularly liked the chapters on converting visitors and prospects into leads. Getting the "calls to action" right is critical and nobody gets this better than these two Hubspot guys. I'm not sure how you can be working effectively anywhere near the marketing and sales departments at your company without the information that Brian and Dharmesh have shared with us in the pages of Inbound Marketing.

5 of 5 people found the following review helpful.
Not really about inbound marketing so much as basics like setting up a Facebook profile and blogging with Wordpress
By Jonathan
EXTREMELY basic details for newbies only. Not really about inbound marketing so much as basics like setting up a Facebook profile and blogging with Wordpress.

Also doubles as an advertisement for various other online services and sites from the author.

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• Published on: 2007
• Binding: Paperback Bunko
• 639 pages

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[G282.Ebook] Fee Download Authenticity and Learning: Nietzsche's Educational Philosophy, by David Cooper

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David E. Cooper elucidates Nietzsche's educational views in detail, in a form that will be of value to educationalists as well as philosophers. In this title, first published in 1983, he shows how these views relate to the rest of Nietzsche's work, and to modern European and Anglo-Saxon philosophical concerns. 

For Nietzsche, the purpose of true education was to produce creative individuals who take responsibility for their lives, beliefs and values. His ideal was human authenticity. David E. Cooper sets Nietzsche's critique against the background of nineteenth-century German culture, yet is concerned at the same time to emphasize its bearing upon recent educational thought and policy.

• Sales Rank: #6062291 in Books
• Published on: 2012-02-23
• Released on: 2012-02-21
• Original language: English
• Number of items: 1
• Dimensions: 11.69" h x .40" w x 8.26" l, .50 pounds
• Binding: Paperback
• 174 pages

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This current laboratory manual is based on the original manuscript written by the late Dr. Michael S Parker (1961-2003). Dr. Parker worked diligently in designing and coordinating the microbiology laboratories at University of Memphis. In this new edition, we substitute most bacteria used in the original manual with bacteria that are classified as Biosafety Level 1 organisms to improve laboratory safety. New chapters on the use of internet- and computer- assisted gene analysis are now added to provide students with hands on experience in this new area of microbiology and bioinformatics. This manual is supported, in part, by a TAF grant from the University of Memphis. The Editor also thanks Ms Leigh McFarland for her careful review and her valuable comments on this manual.

• Sales Rank: #1404883 in Books
• Brand: Brand: AuthorHouse
• Published on: 2005-08-30
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .33" w x 8.25" l, .69 pounds
• Binding: Paperback
• 132 pages

Features

• Used Book in Good Condition

About the Author
Dr. Wong is a professor at the Biology Department of The University ofMemphis since 1985. His research concerns the physiology of metabolism of variousmicroorganisms.

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What to eat, where to find it, and how to cook it!
 
Renowned outdoors expert and New York Times bestselling author Dave Canterbury provides you with all you need to know about packing, trapping, and preparing food for your treks and wilderness travels. Whether you're headed out for a day hike or a weeklong expedition, you'll find everything you need to survive--and eat well--out in the wild.

Canterbury makes certain you're set by not only teaching you how to hunt and gather, but also giving you recipes to make while on the trail. Complete with illustrations to accompany his instructions and a full-color photo guide of plants to forage and those to avoid, this is the go-to reference to keep in your pack.

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• Sales Rank: #1378 in Books
• Brand: Adams Media
• Published on: 2016-10-01
• Original language: English
• Number of items: 1
• Dimensions: 8.44" h x .75" w x 5.50" l, .0 pounds
• Binding: Paperback
• 264 pages

Review
"An invaluable resource for the seasoned outdoorsman and weekend warrior alike. Dave Canterbury has penned an excellent guide on all things outdoor. A must-own for the outdoorsman and makes a great gift for the wild one in your life. Keep this one in your camp pack or better yet, memorize it by heart." --Gulf Coast Mariner

"Bushcraft allows you to experience the beauty of the outdoors by living off the land. Dave Canterbury is an expert on this. His book...tells you everything you would need to know to not just survive, but thrive in the wild." --Go Nomad

"Dave Canterbury...has now written a new survival book just for us campers who like to eat real food. Covers all the basics as well as some more advanced information that will help keep you fat and happy when away from mom's home made cooking. All in all, Dave covers just about everything you need to be able to survive off the land." --Guns & Gunsmiths

"This is a great book for any outdoors person. I especially loved the section on unconventional fuels and fuel tabs, and how to make a stove. This book will delight any Boy or Girl Scout as well as any survivalist or outdoorsman. I absolutely recommend this book." --Arizona Boating and Watersport

About the Author
Dave Canterbury is the co-owner and supervising instructor at the Pathfinder School in southeast Ohio (named by USA Today as one of the Top 12 Survival Schools in the United States), and the managing editor of Self-Reliance Illustrated magazine. He is an army veteran, and currently a self-employed hunting guide and survival instructor. Author of the New York Times bestselling Bushcraft 101 and Advanced Bushcraft, his work has also been published in New Pioneer and American Frontiersman.

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15 of 16 people found the following review helpful.
I think the Illustrations of traps could be better as well
By John Vermeulen
This is the Third book in Dave Canterbury's, Bushcraft series. The book is well written, yet incorporates a number word for word paragraphs and information contained in his first two Bushcraft books. I think the Illustrations of traps could be better as well. Canterbury's Basic and Advanced Bushcraft Books were excellent. However illustrations of knots could also better as well, in these earlier books.

7 of 7 people found the following review helpful.
Repetitive
By Erin Regan
Lots of repetitive stuff from his other book, Bush Craft 101, I thought it was going to be a totally different book, but it's very similar.

11 of 12 people found the following review helpful.
A fantastic book with lots of ideas on cooking methods with ...
By J. Zopp
A fantastic book with lots of ideas on cooking methods with tons of recipes, great color pictures on edible plants, many trapping methods, and how to catch frogs. My husband wants to try out the trapping ideas! A "must have" survival book!!!!!!!!!!!

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Fossil fuels don’t simply impact our ability to commute to and from work.

They condition our sensory lives, our erotic experiences, and our aesthetics; they structure what we assume to be normal and healthy; and they prop up a distinctly modern bargain with nature that allows populations and economies to grow wildly beyond the older and more clearly understood limits of the organic economy.

Carbon Nation ranges across film and literary studies, ecology, politics, journalism, and art history to chart the course by which prehistoric carbon calories entered into the American economy and body. It reveals how fossil fuels remade our ways of being, knowing, and sensing in the world while examining how different classes, races, sexes, and conditions learned to embrace and navigate the material manifestations and cultural potential of these new prehistoric carbons.

The ecological roots of modern America are introduced in the first half of the book where the author shows how fossil fuels revolutionized the nation’s material wealth and carrying capacity. The book then demonstrates how this eager embrace of fossil fuels went hand in hand with both a deliberate and an unconscious suppression of that dependency across social, spatial, symbolic, and psychic domains. In the works of Eugene O’Neill, Upton Sinclair, Sherwood Anderson, and Stephen Crane, the author reveals how Americans’ material dependencies on prehistoric carbon were systematically buried within modernist narratives of progress, consumption, and unbridled growth; while in films like Charlie Chaplin’s Modern Times and George Stevens’s Giant he uncovers cinematic expressions of our own deep-seated anxieties about living in a dizzying new world wrought by fossil fuels.

Any discussion of fossil fuels must go beyond energy policy and technology. In Carbon Nation, Bob Johnson reminds us that what we take to be natural in the modern world is, in fact, historical, and that our history and culture arise from this relatively recent embrace of the coal mine, the stoke hole, and the oil derrick.

• Sales Rank: #804625 in Books
• Published on: 2014-12-05
• Released on: 2014-10-28
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.25" w x 1.00" l, .0 pounds
• Binding: Hardcover
• 262 pages

Review
"A concise, compelling account of a paradox—how today’s knowledge of ecology and energy bring positive environmental change well within the range of possibility, and how at the same time modern culture evinces and intractable resistance to letting go of fossil fuels. On these terms, Carbon Nation makes a remarkable contribution to the growing field of energy studies in history and elsewhere in the haumanities."—Journal of Interdisciplinary History

"At a time when climate change has focused much of our attention on the economic and environmental impacts of a carbon-based economy, Johnson examines instead its influence on American culture. the result is a thought-provoking journey through the past that makes useful contributions to cultural history and to the growing discipline of energy history."—American Historical Review

"Johnson calls on a vast array of sources to effectively demonstrate the primordial fear and loathing that festers within the orchestrated embrace of US society and fossil fuel's hard energy path. Mandatory for energy and society scholarship."―Choice

"Bob Johnson examines the shift away from renewable energy to fossil fuels during the century before the energy crisis of the 1970s, and he explores the ambivalent cultural consequences of that transformation, as Americans sought to ignore its environmental costs as they embraced a narrative of technological empowerment"—David E. Nye, author of Technology Matters

"Armed with a dazzling array of facts and the insights of cultural criticism, Bob Johnson probes the subsoil ecology of the modern self, those psychic and material traumas that comprise the deepest collateral damage of our now international carbon economy."—Stephanie LeMenager, author of Living Oil: Petroleum Culture in the American Century

"Johnson has crafted a unique and exciting interdisciplinary treatise on the concept of energy in American life that profoundly informs our understanding of the basic cultural patterns of twentieth-century living. His writing style is spry and intelligent, while his insights are provocative and terribly important and should inspire scholars in a number of fields."—Brian Black, author of Crude Reality: Petroleum in World History and Petrolia: The Landscape of America's First Oil Boom

About the Author
Bob Johnson is a cultural critic and historian. He has been an Associate Professor at the New College of Florida and a Faculty Fellow in the History Department at UC Santa Barbara. He is now Chair of the Department of Social Sciences at National University in La Jolla, California.

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• Sales Rank: #1000194 in Books
• Published on: 2017-10-01
• Original language: English
• Dimensions: .0" h x .0" w x .0" l, .0 pounds
• Binding: Paperback
• 144 pages

About the Author

Rob Boddice is Wissenschaftlicher Mitarbeiter in the Department of History and Cultural Studies at Freie Universitat Berlin and a Research Associate of the Center for the History of Emotions, Max Planck Institute for Human Development. He is the author or editor of six books, most recently Pain and Emotion in Modern History (as editor) (Houndmills: Palgrave, 2014), Edward Jenner (Stroud: History Press, 2015), and The Science of Sympathy: Morality, Evolution and Victorian Civilization (Urbana-Champaign: University of Illinois Press, in press). Boddice holds a Ph.D in History from the University of York (2006).

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